Journal

Design, discoverability and getting recommended.

Notes on web design, SEO vs AEO and how businesses get found by search engines and by AI.

July 30, 2026 · 6 min read
12-Point Checklist for Dental Website Design That Books Patients
Is your practice losing new patients to outdated web design? Run through this hands-on, 12-point audit to identify exactly where your dental website is costing you appointments.
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May 19, 2026 · 8 min read
Why Your Website Design Is Costing You Patients, Clients and Customers
Design is not decoration. For private practices, therapists, dentists, med spas and online stores, the look and structure of a website decides whether a visitor books, buys or leaves — usually within seconds.
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